This article reviews the tools and the essential content that your site must be equipped to succeed in its mission.
1. Optimization techniques for visibility sustainable
The first tools you need to equip your site, are those who help out one of the leading natural search results of search engines. This work, known as the "value" is realized upstream of any proposed building site. It then guarantees free visibility and long term for your website provided that it is conducted under the rules of art. Learn optimization techniques:
http://www.axiz.fr/optimisation/referencement-naturel.pdf (20 natural SEO ttechniques)
2. Referencing the natural protocol sitemap
Once the optimized web site online, remember to create and publish the Sitemaps protocol. They facilitate the indexing of pages by search engines. Protocol site maps provided by Google is the most comprehensive. In addition to automation of optimization, it has more sophisticated tools to audit ...
http://www.google.com/webmasters (Google Sitemap)
http://www.xml-sitemaps.com (free Generate sitemap on your site)
3. Legal conditions and terms of sale, policy data protection
Your site must comply with the rules and requirements set by law and clearly explain its imprint, its conditions of sale and its policy of protection of personal data. Also meet the legal requirement, this information reassures users. Use models of contract, legal and political protection of personal data http://www.cnil.fr/fileadmin/documents/declarer/mode_d-emploi/declarer_internet.pdf (personal data Data protection)
http://www.etudes.ccip.fr/archrap/pdfcan0512.pdf (standard contract of e-business)
http://telecharger.axiz.fr/guides-modeles-livres-blancs-gratuits.html (infos legal for owner of site)
These models are presented to you only to guide and give you a beginning of track.
4. Information of contact
A Net surfer come on your site must be able to quickly find all the means to contact you before and after the sale. With this intention, in addition to the traditional means of contacts, you must place at his disposal at least a form of contact. I recommend the following tool to you: http://www.appnitro.com/ (a very good tool + a remarkable quality of support)
And to equip your site with a service with support on line: http://www.craftysyntax.com/
http://www.cnil.fr/fileadmin/documents/declarer/mode_d-emploi/declarer_internet.pdf (Protection of the personal data) http://www.etudes.ccip.fr/archrap/pdf05/can0512.pdf (standard contract of e-business)
5. Simple and intuitive navigation
You succeeded in attracting Net surfers on your siteThe most difficult remainder to be made. You must clearly show the way to them, to direct them by the installation of a bar of functional navigation. The Net surfer must to reach so that he seeks into two to three clicks maximum. And constantly it must know where it is in order to be able to retrogress if it wishes it.
6. Plane tool of search for site
The Net surfers who know what they seek, therefore the most justified, like to go quickly to the goal and to see whether the site provides well that which they need. You may find it very beneficial to equip your site with a plan of site and functional research tools them to retain and them to help to find: http://www.freefind.com/ (it enables you to configure the search engine of your site) http://www.google.fr/sitesearch/ (Google site search team your site of research tools)
7. Tool to recover the lost Net surfer It happens
that the Net surfer is mistaken by seizing the URL in a page, or although he comes starting from an address from nonexisting page. In order to avoid that it is directed towards a page “error 404 not found” or “page requested does not exist”, equip your site with a tool to reorientate the Net surfer towards, for example, the plan of your site. You thus recover the Net surfers who differently would undoubtedly be lost for always.
http://www.freewebmasterhelp.com/tutorials/htaccess/ (In English but explained very well)
8. Tool to keep a trace of your visitors and to hold them informed
Let us imagine that the Net surfer finds your site useful compared to what he seeks but that he defers the realization of the action which you await from him for later. Give him the means to maintain the contact with your site by a registration form with your newsletter or your wire of information RSS: http://www.modeles-cahier-charges.com/index-4.html (the solution of emailing and basic constitution of data which I have used for 10 years. Adaptable to the French contents, it is in conformity with the law) http://www.axiz.fr/optimisation/trafic-flux-rss.pdf (article about the use of wire RSS)
9. Tool to make refer your pages by the Net surfers
The social networks develop at an high speed. Each visitor of your site is potentially member of several communities. Place at its disposal the adequate tools so that it can divide your pages with its relations. By doing this, it multiplies not only the sources of traffic qualified of the site but it contributes free and automatically to the netlinking and improves natural referencing of the site.
http://www.twitthis.com/ (To help the visitor with twitter the URL of the page of its choice) http://www.addthis.com/ (To add the button adthid to your pages
10. Outil d’analyse d’audience
Comme tout bon commercial et tout bon vendeur, votre site doit vous fournir les informations sur ses performances. Vous devez pouvoir les analyser et le cas échéant prendre des décisions requises :
http://www.atinternet.com/ (connu sous le nom xiti. Il existe en version gratuite et professionnelle.)
http://www.google.com/analytics/ (l’outil très complet proposé par Google)